![]() ![]() Studies have shown that even a 1-second delay means an overall 7% loss in conversions and page speed is part of how Google ranks your website in search engines. It’s also essential that the theme is blazing fast. The theme should have a simple code base, use proper title-tags, header-tags meta-tags, integrate the correct Schema markup, and provide additional controls such optimizing breadcrumbs, AMP settings, that allow you to follow SEO best practices. SEO-FriendlinessĪccording to nChannel, 44% of people start their online shopping journey with a Google search.Īs an eCommerce business, you shouldn’t ignore SEO, so you have to ensure that all elements of your website are SEO-optimized, and that includes the theme you choose to build your website. It’s important to have a theme that provides a fast-loading and secure experience. High bounce rates are the bane of the eCommerce industry, about 69.57% of shopping carts are abandoned by shoppers causing eCommerce merchants $18 Billion annually.Ībout 7.57% of shoppers will abandon a page if it takes more than 3 seconds to load, and it’s even scarier to know that 80% of them will never return.Īlso, speed is also an important ranking factor for SEO. The theme needs to be able to easily connect with other plugins that you need. ![]() WooCommerce itself is compatible with many plugins, extensions, and add-ons. To run a successful online business powered by WooCommerce - you probably need multiple plugins for various reasons such as checkout optimization, payment options, shipping options, social media, SEO. ![]() You have to make your eCommerce store mobile-responsive and device-agnostic to ensure that you are not missing out on traffic and sales. In the next few years, this trend will continue to rise for mobile commerce. Meaning almost 33% of all purchases were on mobile. According to Adobe, Cyber Monday sales in 2019 generated a record of $9.2 Billion in sales and a record of $3.0 Billion of that was via smartphones. Mobile-Friendliness and ResponsivenessĬonsumers have become more confident in shopping on mobile devices. The theme should give you control to change or update colors, backgrounds, widgets, typography, sidebars, and product catalogs. ![]() No matter which theme you purchase or install you’ll have to make some design and customizations to match your branding guidelines. Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately. ![]()
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